Updated April 2026. ServiceTitan and Workiz live in different tiers but show up in the same evaluations when an SMB outgrows basic tools. ServiceTitan is the enterprise-grade home-service platform. Workiz is the fast-growing SMB platform with a built-in phone system. Here's the direct comparison.
Quick verdict
| Best for | Pick | Why |
|---|---|---|
| Pricing transparency | Workiz | $198–$498/mo public; ServiceTitan is quote-only |
| Entry price | Workiz | ~$198/mo for 5 users vs ServiceTitan ~$398/user/mo |
| Trade depth (HVAC/plumbing/elec) | ServiceTitan | Pricebook Pro, Marketing Pro, Call Booking purpose-built |
| Built-in phone system | Workiz | Workiz Phone is a real differentiator |
| Reporting and analytics | ServiceTitan | Best-in-class KPIs, revenue-per-tech, close rates |
| Implementation speed | Workiz | Days vs months |
| Best fit team size | Workiz for 2–15 techs; ServiceTitan for 15+ techs | Economics diverge sharply around 15 techs |
| Mobile app | Both strong | ServiceTitan's is more polished; Workiz's is improving fast |
They're not really the same category
ServiceTitan is the home-services enterprise platform — think $398/user/mo with annual commitment, 60–90 day implementation, and a depth of trade-specific workflows no SMB tool matches. Workiz is an SMB platform at $198–$498/mo with a built-in phone system and call-tracking that’s unusual in FSM.
When they show up in the same evaluation, it’s usually because a growing shop (5–15 techs) is trying to decide: scale up with Workiz or jump straight to ServiceTitan?
Pricing
Workiz publishes three plans: Lite ($65/mo), Standard ($198/mo for 5 users), and Ultimate ($498/mo for 5 users). ServiceTitan is quote-only; typical commercials for home-service are around $398/user/mo with annual commitment. At 5 users, Workiz Standard is $198/mo vs ServiceTitan’s ~$1,990/mo — a 10x gap.
ServiceTitan earns the premium through trade depth, reporting, and call tracking that rivals — but isn’t inside — Workiz.
Phone and marketing
Workiz’s built-in phone system (Workiz Phone) handles call recording, number assignment, and call-to-job attribution natively. ServiceTitan has equivalent capability via Call Booking and Marketing Pro, but those are separately-priced add-ons. For 5-tech home-service shops where marketing attribution matters, Workiz can deliver 70% of ServiceTitan’s value at 15% of the cost.
Trade depth
Where ServiceTitan pulls ahead is in trade-specific workflow depth: Pricebook Pro (dynamic pricing catalogs), integrated financing offers, membership management, and inventory. Workiz covers the basics competently but doesn’t match ServiceTitan on HVAC equipment replacement cycles, plumbing service agreements, or electrical inventory.
Reporting
ServiceTitan’s reporting is the category benchmark — revenue-per-tech, close rates by service type, marketing attribution, AHT, and re-call rates are all first-class out of the box. Workiz has caught up on the basics but doesn’t match ServiceTitan’s depth.
Verdict
2–15 techs, cost-conscious, phone is your funnel: Workiz.
15+ techs or multi-branch home service needing deep reporting and trade workflows: ServiceTitan.
On the fence at 10–15 techs: The honest answer is ‘try Workiz first.’ If you outgrow it in 18 months, ServiceTitan will welcome you back with data-migration support. The reverse migration (ST → Workiz) is much rarer, suggesting Workiz is the safer starting bet.
Also compare: ServiceTitan vs Jobber, Workiz vs Housecall Pro.
Frequently asked questions
Is ServiceTitan worth the price vs Workiz?
Only above 15 techs or if trade-specific depth (Pricebook Pro, Marketing Pro, Call Booking) will drive measurable revenue uplift. Below 15 techs the cost delta is hard to justify.
Does Workiz have a phone system like ServiceTitan?
Workiz has a built-in phone system (Workiz Phone) that's included in Standard and Ultimate plans.
Can Workiz handle 20 technicians?
Yes, but it's outside the sweet spot. Most 20+ tech operations move to ServiceTitan, BuildOps, or FieldEdge for reporting and dispatch depth.
How long does ServiceTitan take to implement?
Typically 60–120 days with a dedicated implementation partner. Workiz is self-serve and most shops are live in days.
Which has better QuickBooks integration?
Both support QuickBooks Online. Workiz's is simpler; ServiceTitan's supports QBO and Intacct, with limited QBD support. Neither matches FieldEdge on QuickBooks Desktop.
Is there a free trial of ServiceTitan?
No published free trial. ServiceTitan onboarding is sales-led with a demo. Workiz offers a 14-day free trial.